| Truewines News Service |
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BOLLINGER GETS BEHIND BOND
Date: Wed 29 Oct 2008
Bollinger Champagne is throwing its considerable PR weight behind the launch of the new James Bond film, Quantum of Solace. Central to its British activities will be displays at Harrod's department store in Knightsbridge, and a new range of wine nick-nacks, known as the Bollinger Bullet Series and based on Bond's gun.
Bollinger will also feature at the film premier, but in spite of the PR spin, in Ian Fleming's novels James Bond more frequently preferred Taittinger to any other champagne.
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